Marketing informs, educates and builds a relationship over time with the customers. This is how you narrate your story to investors, customers, partners and anyone else interacts with your company. Main goal is to make a plan to how to create, distribute and price your product and services so that customers’ objectives can be fulfilled and thereby ensure profitability. It is an opportunity to make a perfect bond and a never ending relationship with your audience, so that they become addicted to your products and services. Successful marketing is that when your target customers feels a bond and attachment with your company and want to integrate you in their daily routines and lifestyle.
Marketing is all about a company does, from how they attend their customers on call, how fast they are to respond to an email, lastly but mostly importantly how they treat their employees and customers. Marketing understands the needs of buyers and offers them the valuable product and services. In marketing it is required that marketer should maintain a good relationship with everyone whether he/she is a part of business or not. In marketing, it is required that marketer should have a good knowledge of business and should be expert and knowledgeable. Marketing is a technique that if used in a healthy manner by skillful and expert people can take the company to the new heights.